Media and Olympics 2008

Media and Olympics 2008 together created history as this grand show has got immense media coverage even before its commencement. Media plays a key role in making Beijing 2008 already a big hit. If you walk down the memory lane you will see that media has been an integral part of Olympics. It is the media especially the electronics media that reached Olympics to each and every household. The joint endeavor of electronics Media and Olympics 2008 committee is already a success. Media has great contribution in making Beijing Olympics 2008 the biggest sports extravaganza of this millennium.

The joint endeavor of Media and Olympics 2008 has resulted in making of short promotional films for the Beijing 2008 Olympics. The premier of Olympic 2008 Games will come on CCTV. These films are made by five famous directors - Patrice Leconte from France, Majid Majidi from Iran, Italy's Giuseppe Tornatore, Britain's Daryl Goodrich and Andrew Lau Wai Keung from Hong Kong. The five directors were invited and participated in a project called "Vision Beijing". Each of them made a short film about Beijing and its people as they prepare for the Olympics 2008.

Film is the best media that reaches to people easily. These promotional films speak a lot about the participating nations, the events that are going to be held, and how Beijing had a makeover regarding hosting Olympic 2008. Media has beautifully covered the construction and renovation of the stadiums and other sports venues in Beijing. Not only adults even children also know about the mascots, stadiums and logos of 2008 Beijing Olympics as programs on these were broadcast. The films will come not only on Chinese television, but also on Italian, French and Iranian television.

There is another example of media and Olympics 2008 committee's joint endeavor. The accreditation of media for the Beijing Olympic Torch Relay helped a lot in the publicity of the event. Media was allowed to communicate and work directly with the city task force to cover the Beijing Olympics 2008 torch relay outside China.

Various media centers are also established in the provinces and cities of China in order to involve the entire country into the grand event. In short, the Beijing Olympic Media Center serves as a window for providing information about Olympics 2008. Chinese media and Olympics 2008 create a bridge that link Beijing to the print and electronics media at home and abroad.

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