Olympic Games Marketing

The Olympic Games Marketing plan of the Beijing 2008 Olympic Games was launched on the 1st of September, 2006. The Olympic Games Marketing plan of Beijing Olympics forms the basis for both domestic and overseas companies to take part in the broadcasting, ticketing, sponsorship and licensing programmes of the Beijing 2008 Olympic Games. The Marketing Overview of the Olympic Games is available in numerous websites.

In the opinion of many trade pundits, this is a great opportunity for the domestic and overseas companies to expand and strengthen their sales, gain exposure and community outreach in the mainland by using the 2008 Beijing Olympics as a platform.

The marketing plan for the Beijing 2008 Olympic Games aims to provide domestic and overseas companies with a clearer and better understanding of the Beijing Olympic marketing plan, and the potential opportunities arising from sponsorship and licensing which the companies can benefit from.

The Olympic Games Marketing plan is actually a partnership between the Olympic Committee and the business community. The main aim of the Olympic marketing programmes is to raise huge amounts of funds and technological support for successfully running the event.

The companies also use the Olympic Games as a platform for promoting their products and services. The Olympic Games are the most watched event around the world. Millions of viewers watch the Olympic Games on television. This gives the companies an excellent opportunity to promote their products and services. For example, Samsung recorded very high figures in its sales and corporate image after becoming a sponsor of the Olympic Games.

The general framework of the Olympic Games Marketing plan of the 2008 Beijing Olympics provides great opportunity for companies based in Hong Kong. The Beijing Organizing Committee for the Olympic Games are inviting sponsorships from the Hong Kong based companies.

There are not many big companies in Hong Kong that have the financial strength to become TOP partners of the Beijing 2008 Olympic Games. The big Hong Kong companies that have their own brands and are aiming to build their corporate image, especially in the Chinese market, may consider participating in the Beijing Organizing Committee for the Olympic Games (BOCOG) sponsorship or Chinese Olympic Committee (COC) sponsorship.

Sponsorship coming in from the different business houses can be expected to have positive effect on the minds of the prospective consumers. In a recent research that was conducted by the International Olympic Committee, it was found that 83% of the people feel more favorably towards companies associated with the Olympic Games and 33% of them would patronize an Olympic sponsor than any other company.

The Olympic Games Marketing plan maintains the perfect harmony between the Olympic organizers and the corporate bodies.

For more information on Olympic Games Marketing log onto travour.com